What is OnStar Go?
IBM and General Motors teamed up to create the industry’s first cognitive mobility platform and ecosystem — OnStar Go. This platform enables millions of GM drivers to interact directly with your brand in their vehicles creating personal experiences that make time spent in the car more rewarding.
Solutions to transform every business type.
OnStar Go Can Help
How It Works
Reach drivers where they choose to be connected.
Using our multichannel platform, you can easily turn driver interactions into transactions.
Deliver relevant offers, experiences, and transactions to drivers and passengers when they’re on the go and near your location — all with a tap on the dash.
Vehicle Brand Mobile App1
The myChevrolet, myBuick, myCadillac and myGMC mobile apps deliver a remote connection between drivers and their vehicles millions of times each month. The apps are another way to connect with drivers at a meaningful and motivating time.
For more than 20 years, OnStar Advisors have provided a personal touch for drivers and passengers. They’re a reliable resource for high-intent travelers and the perfect people to deliver a branded interaction with a personal touch.
A Powerful Way to Connect with Customers
Uniting OnStar®, IBM Interactive Experience (iX), IBM Watson and The Weather Company to create a cognitive mobility platform. A market-leading service offering that will design, develop, and deliver data-rich, branded experiences in the car to help engage customers on the go.
Connect to a Network of Millions on the Road
Every day, OnStar keeps millions of drivers connected to anything they need while on the go. With OnStar Go, your offers and interactions are relevant and actionable because they can reach the right driver at the right time.
Why It Works
Create moments that put your brand in the driver’s seat.
Potential customers are in their connected cars an average of 46 minutes a day2 as they complete the rituals of shopping, dining and, increasingly, living life on the move. Engaging them in their vehicles has been limited to the mass-messaging approach of radio and out-of-home advertising — until now. IBM and GM have partnered to create a cognitive mobility platform that delivers individualized driver experiences as your customers shift from their devices to their cars to their physical destinations.