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  • Your brand. Their dashboard.
    That’s a game changer.

    What is OnStar Go?

    IBM and General Motors teamed up to create the industry’s first cognitive mobility platform and ecosystem — OnStar Go. This platform enables millions of GM drivers to interact directly with your brand in their vehicles creating personal experiences that make time spent in the car more rewarding.

    How It Works

    Reach drivers where they choose to be connected.

    Using our multichannel platform, you can easily turn driver interactions into transactions.

    Customers Press the Blue Button for directions, offers and more
    Dashboard Display

    Deliver relevant offers, experiences, and transactions to drivers and passengers when they’re on the go and near your location — all with a tap on the dash.

    Reach Customers on their Mobile Device
    Vehicle Brand Mobile App1

    The myChevrolet, myBuick, myCadillac and myGMC mobile apps deliver a remote connection between drivers and their vehicles millions of times each month. The apps are another way to connect with drivers at a meaningful and motivating time.

    The Future will allow for more rich interactions
    OnStar Advisors

    For more than 20 years, OnStar Advisors have provided a personal touch for drivers and passengers. They’re a reliable resource for high-intent travelers and the perfect people to deliver a branded interaction with a personal touch.

    A Powerful Way to Connect with Customers

    IBM | General Motors Logo

    Uniting OnStar®, IBM Interactive Experience (iX), IBM Watson and The Weather Company to create a cognitive mobility platform. A market-leading service offering that will design, develop, and deliver data-rich, branded experiences in the car to help engage customers on the go.

    Connect to a Network of Millions on the Road

    Every day, OnStar keeps millions of drivers connected to anything they need while on the go. With OnStar Go, your offers and interactions are relevant and actionable because they can reach the right driver at the right time.

    The average American spends 46 minutes in the car everyday
    General Motors has the largest fleet of 4G LTE connected vehicles
    Reach a growing audience of over 7,000,000 current OnStar connected drivers

    Why It Works

    Create moments that put your brand in the driver’s seat.

    Potential customers are in their connected cars an average of 46 minutes a day2 as they complete the rituals of shopping, dining and, increasingly, living life on the move. Engaging them in their vehicles has been limited to the mass-messaging approach of radio and out-of-home advertising — until now. IBM and GM have partnered to create a cognitive mobility platform that delivers individualized driver experiences as your customers shift from their devices to their cars to their physical destinations.