Your brand. Their dashboard. That's a game changer.

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What is OnStar Go?

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IBM and General Motors teamed up to create the industry’s first cognitive mobility platform and ecosystem — OnStar Go. This platform enables millions of OnStar connected drivers to interact directly with their vehicles — and your brand — for personal experiences that put time spent in the car to better use.

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Solutions to Transform Every Business Type

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  • Attract new customers
  • Engage and retain current customers
  • Increase retail traffic. Guide customers to your retail locations en route with real-time offers
  • Drive increased brand loyalty
  • Increase measurable brand advocacy
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How It Works

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Reach drivers where they choose to be connected.

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Using our multichannel platform, you can easily turn driver interactions into transactions.

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Dashboard Display

Deliver relevant offers, experiences and transactions to drivers and passengers when they’re on the go and near your location — all with a tap on the dash.
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Vehicle Brand Mobile App

The myChevrolet, myBuick, myCadillac and myGMC mobile apps*22 deliver a remote connection between drivers and their vehicles millions of times each month. The apps are another way to connect with drivers at a meaningful and motivating time.
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OnStar Advisors

For more than 20 years, OnStar Advisors have provided a personal touch for drivers and passengers. They’re a reliable resource for high-intent travelers and the perfect people to deliver a branded interaction with a personal touch.
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A Powerful Way to Connect with Customers

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Uniting OnStar, IBM Interactive Experience (iX), IBM Watson and The Weather Company to create a cognitive mobility platform. A market-leading service offering that will design, develop, and deliver data-rich, branded experiences in the car to help engage customers on the go.

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Connect to a Network of Millions on the Road

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Every day, OnStar keeps millions of drivers connected to anything they need while on the go. Their interactions with us empower the OnStar Go platform to make your offers highly relevant and actionable — delivering them to the right driver, as the right time.

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Why It Works

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Create moments that put your brand in the driver’s seat.

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Potential customers are in their connected cars an average of 46 minutes a day*113 as they complete the rituals of shopping, dining, and, increasingly, living life on the move. Engaging them in their vehicles has been limited to the mass-messaging approach of radio and out-of-home advertising — until now. IBM and GM have partnered to create a cognitive mobility platform that delivers individualized driver experiences as your customers shift from their devices to their cars to their physical destinations.

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Get Started Now

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With OnStar Go, you can target and reach drivers and passengers like never before — directly in their vehicles — tailoring offers to personalize their experience with your business.

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